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On-Page SEO: What It Is and Why It Matters?

SEO (Search Engine Optimisation) is the process of optimising a website to meet Google’s key requirements. The ultimate goal is to increase the site’s visibility, drive traffic through targeted keywords, and gradually boost the number of orders received via the optimised site.
SEO comprises two main parts:

  • On-Page SEO
  • Off-Page SEO

In this article, we will focus on the first part. For more information on Off-Page SEO, please visit our previous article.

What is On-Page SEO?

On-Page SEO is the process of optimising each page of a website. The ultimate goal is to ensure that Google’s crawlers clearly understand the type of content on the page and can accurately identify all headings and graphical elements.
When Google considers a page to be of high quality, it significantly increases the chances of ranking higher in search results for the most competitive keywords.

What Defines a High-Quality Web Page According to Google?

Let’s explore the key elements that contribute to a high-quality web page in the eyes of Google.

On-Page SEO Checklist

To ensure that Google recognises your webpage as “above average” quality, it should include the following elements:

  1. Meta Tags (Meta Title and Meta Description): Meta tags must be of high quality and their length should comply with Google’s latest guidelines. In 2024, the title should be within 70-80 characters or 10-12 words, formed into a coherent phrase using key phrases. The description should not exceed 150-160 characters.
  2. Correct Headings: Although standard text editors offer up to 8 different heading formats (H1-H8), in practice, SEO typically uses only H1-H3. This is due to the overall volume of text content on each page. It’s often impractical (or unnecessary) to use all heading variations.
    o Only one H1 heading should be used per page.
    o There are no restrictions on the number of other heading levels.
    o The sequence of headings on a page does not affect Google’s evaluation; you can use H3 at the top and H1 at the bottom without issue.
    o Ensure at least one heading includes a relevant keyword.
  3. Technical Page Quality: The page should return a 200 status code, contain no broken internal or external links, and avoid heavy images or other technical issues.
  4. Unique Text and Graphical Content: Google prioritises sites with unique information. High-quality content is a key factor in ranking.
  5. Responsiveness: The page should load correctly on all types of devices, including phones, PCs, laptops, and tablets.

How to Do On-Page SEO?

On-Page SEO is critical but can be monotonous, especially if your site contains hundreds or thousands of similar pages. Here are some tips and hacks to help your site rank higher than your competitors on Google:

  • Compile a Semantic Core: Before starting, gather a list of keywords you aim to rank for. This will assist in creating meta tags and writing unique content for your site pages.
  • Use Professional Copywriters and Designers: Avoid copying content from competitors. It’s not only unethical but could lead to legal issues, such as plagiarism accusations. Using non-unique content also risks Google penalties.
  • Conduct a Full Technical Audit: Identify and fix any technical errors. Skipping this step could render your content efforts useless if Google detects technical issues.
  • Use Appropriate Headings: Ensure each page uses headings properly. Avoid multiple H1s on a single page and ensure H1s are unique across different pages.

By following these recommendations, you significantly increase your site’s chances of success.

How to Order On-Page SEO Services?

If you lack the resources to perform On-Page SEO tasks yourself or suspect your site has related issues, feel free to contact us! Top Results Agency specialists are ready to optimise your site, whether as a standalone service or as part of comprehensive SEO.
When you order On-Page SEO services from us, you can be confident of receiving top-tier service. Before starting work, we thoroughly study the client’s business, competitors’ sites, and only then begin the optimisation process.
To get in touch with us, simply call us at 03330065307 or fill out the contact form on our “Contact Us” page. We will get back to you as soon as possible in a way that suits you, and we will be happy to answer all your questions and advise on the next steps.