Search Engine Optimisation, or simply SEO, has long established itself as a powerful marketing tool capable of driving a significant number of clients to your business. SEO is always a multi-step and extensive process often handled by a team of specialists, including SEO experts, copywriters, and backlink specialists, among others.
But what should you do if, month after month, you carry out systematic optimisation work on your website, yet traffic and client growth are either extremely slow or non-existent?
In this article, we will explore various factors and attempt to answer the crucial question: “Why isn’t SEO delivering results?”
Why Isn’t SEO Working?
If you’re reading this article, you’re likely facing the problem of investing considerable effort and money into SEO without seeing the expected results. Here are the main reasons to consider when encountering such an issue:
Has Enough Time Passed to See Stable Results?
This is the first question a website owner should ask when undertaking optimisation work. SEO differs from many other advertising tools. While you can receive the first calls just minutes after launching an ad campaign, SEO is always a medium to long-term strategy. As practice shows, you can start seeing initial results in the form of organic leads approximately 3-5 months after beginning active work. For stable organic traffic, continuous efforts over at least a year are necessary. If you’ve only been working on SEO for 1-2 months without seeing results, it’s likely that Google is still evaluating your site. In this situation, it’s advisable to persist and continue with your SEO efforts.
Are the Right Targeted Keywords Being Used?
As we always say, keyword research should be the first step in SEO, alongside competitor and market analysis. The semantic core you build serves as the foundation for all subsequent optimisation work. If this step was ignored or done incorrectly, it could negatively impact your SEO results. The simplest way to check this is to see which keywords Google ranks your site for. Use specialised tools to review your keyword rankings and assess whether your site is attracting the right traffic.
How Quality Are the Conducted Efforts?
This question is especially pertinent if you’re using an external contractor for your SEO work. How detailed are the reports they provide? What positive trends are shown in these reports? Are all necessary tasks, such as content marketing, link building, and technical error correction, being performed? If you rely on a contractor, it might be useful to have your site and recent reports reviewed by another expert to get a second opinion on the site’s condition and the quality of the work being done.
Why SEO Does Not Work?
If the steps above haven’t yielded the desired results and you haven’t identified the cause, contact us!
Top Results Agency offers full SEO services, as well as SEO consultancy and independent audits. We can thoroughly analyse the current state of your website and the SEO efforts previously conducted on your project. This will provide you with a comprehensive and detailed analysis and unbiased feedback from us. Additionally, we can develop a custom SEO strategy for you and, if further collaboration is relevant, we would be delighted to become your reliable partner in the field of internet marketing.
