Corporate websites, landing pages, online stores—these are not just additional tools but the main sources for acquiring new clients and expanding business opportunities in 2024. A high-quality website presents your business to an audience of a size that is hard to imagine reaching without the internet.
In this article, we will detail what constitutes a quality website and the main stages of website development.
What is a Quality Website in 2024?
Simply put, a quality website is one that can engage your potential client, sell the value of your offer, and make you stand out from your competitors. A good website should be user-friendly, leaving no questions like “What does this business offer?” or “How do I find this section on the site?”
The site should be well-optimised according to the latest Google recommendations and free of technical issues that could degrade user experience.
Stages of Website Development
Now that we know what a quality website should be and what tasks it should perform, let’s talk about the main stages of website development that must be followed to ensure you end up with a high-quality web project. The key stages of website development include:
- Idea Creation
- Technical Specification Development
- Website Design Development
- Admin Panel Development
- Design Layout and Integration of Frontend and Backend
- Content Filling
- Website Testing
- Launch
These stages are not just a list but a sequence of actions that should not be changed or ignored. Let’s take a closer look at each of these stages.
Creating a Website Idea
No new project can be implemented without an idea, and this certainly applies to all internet projects. The business owner must clearly understand the tasks the site should solve and the ideas it should convey. It is crucial to think through the site’s structure and the content of each landing page.
If necessary, at this stage, you can involve a qualified internet marketer to develop the concept and “package” the product.
Developing a Technical Specification for the Website
The next step is to transfer your idea from your head to the pages of a Word document. It is necessary to describe as clearly as possible the following elements:
- Design preferences for the website.
- Structure.
- Placement of blocks on each page.
- Technical functionalities you need.
- Any other information that may be useful to the web developer and designer.
Adding references is highly recommended. These can be links to your competitors’ websites or simply sites whose design you like.
Website Design Developing
Based on the technical specification, a web designer creates the design for each type of page on the site. Regardless of the site type, the following pages must be designed: home page, contact us, about us, and product/service landing pages (if applicable).
While you can use templates available for most modern CMS, be prepared for the possibility that the same design might be used by dozens, hundreds, or even thousands of other sites. That’s why we recommend using custom solutions to promote your unique brand style.
Design must be developed for three versions: smartphone, computer, and tablet. According to Google requirements, the site must display correctly on all major devices.
Website Admin Panel Developing
Whether you’re developing a site on a CMS or a custom site, it’s crucial that the admin panel is not only intuitive but also convenient for future use. Most of the content updates on the site will be done through the admin panel, so it’s essential to ensure that all necessary functionalities, such as text and graphic editors, the ability to directly edit all elements on each page, and all necessary plugins and modules, are included during backend development.
Website Layout
After the website design and backend are created and approved, you can proceed to the layout process and subsequent integration of the two parts.
Website layout is the process of turning the site design into code for correct display. After this stage, your site “comes to life”: you will see animations when hovering or clicking on design elements, evaluate the work of redirects from one page to another, etc.
After the design layout is completed, the web developer integrates the admin panel (backend) with the designed site layout (frontend). At this stage, it is crucial to ensure that all changes made through the admin panel are correctly displayed on the site and that all modules and plugins work properly.
Website Content Filling
The next stage of website development is filling the site with textual and graphic content. It is recommended to use a professional copywriter in conjunction with an internet marketer for the best results. Avoid copying content from other sites: at best, Google’s algorithms will consider your content non-unique, lowering the site’s effectiveness from the start, and at worst, you may face legal claims from copyright holders.
All added content must be fully relevant to the landing page and optimised according to the latest Google Webmaster recommendations.
Pre-Launch Website Testing
The penultimate stage is site testing. This process must include the following tasks:
- Checking the site for technical errors (full technical audit).
- Ensuring all modules and plugins work correctly.
- Verifying the correct operation of Google Analytics, Google Search Console, Google Tag Manager, Sitemap, and Robots.txt.
- Checking the site’s usability (usability or UX audit). It is crucial to ensure the site’s ease of use from a phone, computer, and tablet.
Project Launch
After successfully completing all the above stages, you can proceed to the final stage of website development: project launch.
Allow Google to scan and rank your site and monitor this process. If you have followed all the procedures described in steps 1-7, you can expect your site to be in good technical condition, significantly reducing the time needed for technical maintenance and increasing the likelihood that Google will initially rate your site as high-quality, speeding up its growth.
Website Development with Top Results Agency: A Guarantee of a Successful Project Start
If you need help with any of the above stages of website development or require turnkey website development, we are happy to assist you!
Top Results Agency is a team of professionals who guarantee strict adherence to deadlines and quality work. We are official Google Partners, ensuring that your site will be developed in full compliance with all Google requirements, using the best software available.
We don’t use template solutions because we understand that every business is unique and requires a tailored approach. If you choose to order website development from us, you will receive a ready-made site with fully unique content that ranks well on Google. We also offer our clients six months of free technical support. If anything happens to your site during this period, you can be sure we will help you resolve the issue.
To get more information or start developing your best internet project, just call us or leave a request through the callback form. Our specialist will contact you as soon as possible, gladly answer all your questions, and provide detailed consultation on all aspects of our cooperation.
