An SEO strategy is a working algorithm tailored to your project, based on dozens of factors. As practice shows, the right strategy accounts for 80% of your project’s success, while the remaining 20% lies in its proper implementation. Yes, you read that correctly, and not the other way around.
At Top Results Agency, we firmly oppose template solutions that are so common in internet marketing. In this article, we want to explain why only a unique SEO strategy, designed specifically for you, can deliver truly high results.
To begin with, let’s examine the main differences between a unique strategy and a template one (sometimes referred to as packaged SEO).
A template SEO strategy is an approach that is not based on data about your site, niche, or competitors but rather on the budget you can allocate for SEO. Typically, the amount of work done monthly is exactly what you can afford to pay for. During the pricing agreement phase, the contractor often offers several packages for you to choose from, and you simply pick the one that appeals to you the most.
The drawbacks of this approach are obvious: if you pay £1,000 a month and receive a corresponding amount of work, your competitors could be paying £5,000 and getting five times as much work. As a result, the work on your site may not be sufficient, and even if you do see some results, they will likely be much weaker than what you could achieve with a budget equal to or greater than that of your competitors.
The problem with this method is that you often do not know the actual budgets necessary for success.
In contrast, an unique SEO strategy avoids these pitfalls, and here’s why.
An unique SEO strategy, specifically designed for you, always keeps your business and objectives in focus. It involves a detailed analysis of your website, niche, and competitors. Based on these results, you receive a comprehensive plan of work and costs.
Yes, more often than not, you will end up paying more than with template solutions, but you will know precisely that the amount of work done on your site is exactly what is required to compete successfully with other market players.
Unique SEO Strategy: With a Focus on Your Business
Here is the information that is necessarily analysed when creating a unique SEO strategy:
- Current state of your website: SEO metrics, usability, and technical data;
- Direct and indirect competitors: These can be businesses similar to yours or websites selling the same product but not limited to it (typically, these are marketplaces like Amazon and eBay). An evaluation of competitor websites is conducted, including their current rankings, from which you can estimate the budgets your competitors are spending on SEO;
- Semantic core: A comprehensive list of keywords is compiled, recommended for SEO to attract high-quality and targeted traffic;
- SWOT analysis of your website;
- A detailed work plan for the next six months, including a complete description, budget, and the performance indicators aimed to be achieved in the short and medium term.
As you can see, a tailored approach is always far more advantageous than template solutions, and we strive to promote this concept.
Order an SEO Strategy and Audit at Top Results Agency
If you want to discover your growth potential, uncover all hidden issues with your site, and obtain an effective strategy for gaining organic traffic, we are here to help.
As official Google partners, we know exactly how to analyse your online business comprehensively and provide you with full project insights.
Our audits and strategies are devoid of any “fluff,” offering only 100% necessary and valuable information. We do not believe in a superficial assessment of your website but rather focus on the smallest details.
We are entirely confident in our abilities, and even if, for some reason, you decide not to work with us, you can confidently take our strategy to another contractor and still implement it.
To discuss your project with us, give us a call at 03330065307 or contact us via email at info@topresultsagency.co.uk. We will be happy to consult with you, answer all your questions, and discuss the next steps towards the success of your business online.
