According to the latest statistics, approximately 70% of active internet users browse the web using smartphones. This trend began with the emergence of the first smartphones around 2007-2008 and has been growing steadily ever since.
This rise in smartphone usage can be attributed to a number of factors. Here are the key reasons:
- Convenience. Smartphones allow users to be mobile and not dependent on stationary computers. You can search for information on the internet while sitting in a cafe, on the metro, or outdoors. The process of purchasing products, ordering services, and using maps is done in just a few taps on a smartphone screen. Built-in sensors and functions, such as GPS, provide more accurate and timely information tailored to your current location.
- Time-saving. Pulling a phone out of your pocket and finding the information you need in a few seconds is much faster than turning on a computer or laptop. Smartphones are always at hand, making them the ideal device for quick access to information anytime, anywhere.
- Instant internet connectivity. With the development of 4G and 5G mobile networks, internet connection speeds on smartphones have become very high, allowing pages and apps to load instantly. This enhances user satisfaction and reduces waiting times.
- Growth of mobile applications. Mobile apps offer user-friendly interfaces, instant access to services, and integration with device features such as the camera, contacts, or payment systems. This creates additional comfort for users and encourages them to use their smartphones more frequently for various tasks.
As mobile internet usage grows, so does the industry for mobile and responsive website versions. It’s no longer enough for businesses to simply have a mobile version of their site. Users will not engage with your web product if it does not meet the latest mobile usability standards.
Mobile Version vs Responsive Design: What’s the Difference?
When it comes to mobile optimisation, two terms are often distinguished: a mobile version of a website and a responsive version. Let’s understand the difference between them.
What is a Mobile Version of a Website?
A mobile version of a website is a separate version of a web page specifically designed for viewing on mobile devices, such as smartphones and tablets. It usually has a separate URL (e.g., m.example.com or example.com/mobile) and a simplified design optimised for small screens and touch input. A mobile version of a website often includes:
- Reduced number of elements on the page to speed up loading times and improve user experience.
- Larger buttons and fonts for ease of use on touch screens.
- Optimised images and content to reduce data load and speed up page loading.
What is a Responsive Version of a Website?
A responsive version of a website (or responsive design) is an approach to website development in which the same site automatically adjusts to different screen sizes and devices. A responsive site uses CSS media queries to change the style and layout of the page based on screen size, resolution, and other device characteristics. Key features of responsive design include:
- A single URL for all devices (e.g., example.com), which simplifies site management and maintenance.
- Dynamic adjustment of page elements — images, text, and menus automatically resize and reposition depending on the screen size.
- Adaptability to all types of screens — from mobile phones to large monitors, providing a comfortable user experience regardless of the device.
Key Differences Between Mobile and Responsive Versions of a Website
- URL and site structure:
Mobile version: Typically has a separate URL and structure, requiring the development and maintenance of two versions of the site (one for desktops and one for mobile devices).
Responsive version: Uses a single URL and one structure, simplifying site management and allowing a single version to be maintained for all devices.
- Device support:
Mobile version: Optimised only for mobile devices and often may not look perfect on other devices, such as tablets or desktops.
Responsive version: Automatically adjusts to any device and screen size, providing a universal user experience and maximum content accessibility.
- Development and maintenance:
Mobile version: Requires the creation and maintenance of two separate versions of the site, which can increase development and maintenance costs.
Responsive version: Utilises one set of code that adapts to different devices, reducing development costs and simplifying maintenance.
- Features and functionality:
Mobile version: May have reduced or altered features compared to the main version of the site, sometimes limiting the user experience.
Responsive version: Retains all the features and content of the main site version, adapting them to different screens, ensuring a holistic and seamless user experience.
As you can see from the description above, it is preferable to use a responsive design because it virtually eliminates the likelihood that your site will not work properly on any device.
Development of a Responsive or Mobile Design from Top Results Agency
If you are looking to develop a mobile version of your website, contacting Top Results Agency is the best decision! We know how to create a site with a high conversion rate and are ready to offer you the services of top-class web development specialists to bring your boldest ideas to life.
