Google AdWords is currently one of the most popular tools for gaining online traffic worldwide and particularly in the UK. Millions of businesses use Google PPC to attract new customers and increase brand awareness in a short time.
Main Advantages of Advertising on Google
- Quick Start. Unlike SEO and SMM, you can get your first customers from Google ads within minutes of launching your campaign.
- Targeted Keyword Advertising. You can set your own keywords for ad display, which is not guaranteed with organic search results.
- Wide Range of Advertising Tools. In 2024, Google Ads offers Google Merchant Centre, Google Performance Max, and a variety of banner ads.
- Relative Ease of Launch. The functionality of a Google ad account appears straightforward even to novice users.
Common Mistakes When Launching Google Ads
Despite the apparent simplicity, many businesses make mistakes that lead to inefficient use of their advertising budget. Here are the main pitfalls to avoid:
“I will pay more, and Google will always show my ad at the top”
This statement is both true and false. Google uses an auction system to distribute ad placements. Increasing your budget may enhance ad frequency, but not always for targeted keywords, potentially leading to wasted budget.
Incorrect Landing Page
Use a final URL that directs to the specific product or service page. Otherwise, all traffic will go to the homepage, which may result in losing potential customers.
Incorrect Use of Keywords Match Types
Using high-frequency keywords in broad match can lead to non-targeted traffic. Conversely, using only exact match can excessively limit your ad visibility. An expert with knowledge of Google Ads algorithms and your business specifics can set the right match types.
Poor Ad Creatives
Quality headlines and descriptions in your ad increase the likelihood that potential customers will visit your site and convert. Use all available space in Google Ads, including sitelinks, logo, and structured snippets.
Missing Phone Number in Ad Creative
Approximately 30% of users prefer to call directly from ad results. Not including a phone number in your ad deprives you of potential clients.
Lack of Negative Keywords
Negative keywords help avoid ad displays for irrelevant queries, saving your budget. Regular analysis and updating of the negative keywords list are crucial for campaign efficiency.
Lack of Geo-Targeting Settings
If your business serves only certain regions, ensure your ads are shown only in those areas. Otherwise, Google will display your ads across the entire UK.
Setting Up Google Ads with Top Results Agency: Your Key to Success
For quality Google ad setup, contact Top Results Agency. We guarantee a high level of campaign optimisation and a personalised approach to each client.
Get in touch with us at 03330065307 or fill out the callback form on our website. Our specialist will contact you, answer all your questions, and provide consultation on all aspects of our cooperation.
