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Local SEO is the process of optimising your website to enhance visibility in the region where you sell goods or provide services. The essence lies in the fact that, while your site can be seen by all internet users, 99% of relevant traffic comes from your target region. This type of SEO is typically chosen by local businesses situated in specific regions.

What is Local SEO?

Local SEO encompasses a range of activities designed to increase your website’s visibility for local searches. Key activities include:

1. Listing Your Business in Regional Online Directories: Ensure your business information, including a link to your website, is listed in regional online directories like Yell, LocalPages, and others. This helps in increasing your site’s local presence and credibility.
2. Creating and Optimising a Google My Business Account: A well-optimised Google My Business (GMB) profile can significantly enhance your local SEO. It allows your business to appear in local search results and on Google Maps, making it easier for local customers to find you.
3. On-Page Optimisation with Geo-Targeted Keywords: Incorporate geographically relevant keywords into your website’s content (e.g., “delivery services in London,” “food delivery Newcastle”). This helps search engines understand where your business operates.
4. Adding Contact Information with Regional Address: Ensure your website includes contact information with an address that matches the region mentioned on your landing pages. This consistency boosts your local search ranking.
5. Managing Customer Reviews: Actively seek and manage reviews from local clients. Positive reviews enhance your brand’s trustworthiness and can significantly impact local search rankings.

These efforts help Google clearly identify your business location and the region you serve, prioritising your site in local search results. When done correctly, you will gradually achieve top positions in your target region.

Advantages of Local SEO

Now that we understand what local SEO is and the initial steps to attract traffic from your target region, let’s delve into the specific advantages of local search engine optimisation:

• Cost-Effectiveness
  Local SEO is generally less expensive compared to nationwide SEO efforts. This is because achieving high local rankings is often simpler and requires fewer resources. Additionally, local competitors are typically less formidable than national businesses.
• More Targeted Traffic
  With proper local optimisation, up to 99% of your organic traffic will come from your target region. This results in higher quality, more targeted traffic, leading to quicker and easier conversions from leads to customers.
• Customer Loyalty
  Potential clients often perceive local businesses as cheaper and of higher quality than national brands. As a result, they are more likely to choose local companies first, enhancing customer loyalty and trust.

Local SEO Services in the UK: Trust Your Project to Professionals

If you need local SEO services, partnering with Top Results Agency is the best choice! Our professional team has extensive experience working with local businesses (currently, local projects account for approximately 30% of our clientele). We always start with a detailed analysis of your business, niche, and competitors.

Top Results Agency exclusively uses white-hat SEO techniques and unique strategies to maximise your local client base.

To get in touch with us, call us at 03330065307 or submit a request through our contact form. Our specialist will contact you shortly to answer any questions and propose a future action plan.

Search Engine Optimisation, or simply SEO, has long established itself as a powerful marketing tool capable of driving a significant number of clients to your business. SEO is always a multi-step and extensive process often handled by a team of specialists, including SEO experts, copywriters, and backlink specialists, among others.
But what should you do if, month after month, you carry out systematic optimisation work on your website, yet traffic and client growth are either extremely slow or non-existent?
In this article, we will explore various factors and attempt to answer the crucial question: “Why isn’t SEO delivering results?”

Why Isn’t SEO Working?

If you’re reading this article, you’re likely facing the problem of investing considerable effort and money into SEO without seeing the expected results. Here are the main reasons to consider when encountering such an issue:

Has Enough Time Passed to See Stable Results?

This is the first question a website owner should ask when undertaking optimisation work. SEO differs from many other advertising tools. While you can receive the first calls just minutes after launching an ad campaign, SEO is always a medium to long-term strategy. As practice shows, you can start seeing initial results in the form of organic leads approximately 3-5 months after beginning active work. For stable organic traffic, continuous efforts over at least a year are necessary. If you’ve only been working on SEO for 1-2 months without seeing results, it’s likely that Google is still evaluating your site. In this situation, it’s advisable to persist and continue with your SEO efforts.

Are the Right Targeted Keywords Being Used?

As we always say, keyword research should be the first step in SEO, alongside competitor and market analysis. The semantic core you build serves as the foundation for all subsequent optimisation work. If this step was ignored or done incorrectly, it could negatively impact your SEO results. The simplest way to check this is to see which keywords Google ranks your site for. Use specialised tools to review your keyword rankings and assess whether your site is attracting the right traffic.

How Quality Are the Conducted Efforts?

This question is especially pertinent if you’re using an external contractor for your SEO work. How detailed are the reports they provide? What positive trends are shown in these reports? Are all necessary tasks, such as content marketing, link building, and technical error correction, being performed? If you rely on a contractor, it might be useful to have your site and recent reports reviewed by another expert to get a second opinion on the site’s condition and the quality of the work being done.

Why SEO Does Not Work?

If the steps above haven’t yielded the desired results and you haven’t identified the cause, contact us!
Top Results Agency offers full SEO services, as well as SEO consultancy and independent audits. We can thoroughly analyse the current state of your website and the SEO efforts previously conducted on your project. This will provide you with a comprehensive and detailed analysis and unbiased feedback from us. Additionally, we can develop a custom SEO strategy for you and, if further collaboration is relevant, we would be delighted to become your reliable partner in the field of internet marketing.

SEO (Search Engine Optimisation) is the process of optimising a website to meet Google’s key requirements. The ultimate goal is to increase the site’s visibility, drive traffic through targeted keywords, and gradually boost the number of orders received via the optimised site.

SEO comprises two main parts:

• On-Page SEO
• Off-Page SEO

In this article, we will focus on the second part. For more information about On-Page SEO, please read our previous article

What is Off-Page SEO?

Off-Page SEO refers to all activities conducted outside the boundaries of your website to improve its search engine rankings. These actions help create authority, trust, and relevance for your site in the eyes of search engines, ultimately driving higher rankings and more traffic.

What Defines Effective Off-Page SEO?

Effective Off-Page SEO involves building high-quality backlinks, enhancing your brand’s presence, and fostering a strong online reputation. Let’s delve into the key elements that contribute to successful Off-Page SEO.

Off-Page SEO Checklist

To ensure that your Off-Page SEO efforts are effective, consider incorporating the following elements:

• High-Quality Backlinks: Acquiring backlinks from reputable, high-authority websites is crucial. These links act as endorsements, signalling to search engines that your content is valuable and trustworthy.

Focus on earning backlinks naturally through quality content and outreach.
Avoid low-quality, spammy links, as they can harm your site’s reputation.

• Social Media Engagement: Active participation on social media platforms can enhance your online visibility and drive traffic to your website.

Share your content regularly and engage with your audience.
Encourage social sharing to increase your content’s reach and potential backlink opportunities.

• Brand Mentions and Citations: Even without direct backlinks, brand mentions on reputable sites and directories can improve your site’s authority.

Ensure your business information is consistent across all online directories.
Engage with industry forums and communities to increase brand visibility.

• Guest Blogging: Writing articles for other reputable websites can help you reach new audiences and acquire valuable backlinks.

Focus on high-quality, relevant sites within your industry.
Provide valuable, well-written content to attract positive attention and links.

• Influencer Outreach: Collaborating with influencers in your industry can amplify your content’s reach and generate high-quality backlinks.

Identify influencers whose audience aligns with your target market.
Build genuine relationships and collaborate on content that benefits both parties.

How to Perform Effective Off-Page SEO

Off-Page SEO can be challenging and time-consuming, but it is essential for building your site’s authority and improving search rankings. Here are some tips and strategies to help you succeed:

1. Create High-Quality Content: Producing valuable, shareable content is fundamental. High-quality content naturally attracts backlinks and social shares.
2. Engage in Blogger Outreach: Connect with bloggers and webmasters in your industry to discuss potential collaborations and backlink opportunities.
3. Monitor Your Backlink Profile: Regularly check your backlink profile to ensure the quality and relevance of incoming links. Use tools like Ahrefs or SEMrush to track and manage your backlinks.
4. Leverage Social Media: Actively promote your content on social media platforms to increase visibility and attract potential backlinks.

By implementing these strategies, you can effectively enhance your Off-Page SEO and boost your site’s performance in search engine results.

How to Order Off-Page SEO Services

If you find it challenging to manage Off-Page SEO tasks yourself or suspect your site needs improvement in this area, feel free to contact us! Top Results Agency specialists are ready to enhance your site’s off-page optimisation, whether as a standalone service or as part of comprehensive SEO.

When you order Off-Page SEO services from us, you can be confident of receiving top-tier service. We thoroughly analyse your business, study competitors’ sites, and devise a tailored strategy to build your site’s authority and online presence.

To get in touch with us, simply call us at 03330065307 or fill out the contact form on our “Contact Us” page. We will get back to you as soon as possible in a way that suits you, and we will be happy to answer all your questions and advise on the next steps.

SEO (Search Engine Optimisation) is the process of optimising a website to meet Google’s key requirements. The ultimate goal is to increase the site’s visibility, drive traffic through targeted keywords, and gradually boost the number of orders received via the optimised site.
SEO comprises two main parts:

• On-Page SEO
• Off-Page SEO

In this article, we will focus on the first part. For more information on Off-Page SEO, please visit our previous article.

What is On-Page SEO?

On-Page SEO is the process of optimising each page of a website. The ultimate goal is to ensure that Google’s crawlers clearly understand the type of content on the page and can accurately identify all headings and graphical elements.
When Google considers a page to be of high quality, it significantly increases the chances of ranking higher in search results for the most competitive keywords.

What Defines a High-Quality Web Page According to Google?

Let’s explore the key elements that contribute to a high-quality web page in the eyes of Google.

On-Page SEO Checklist

To ensure that Google recognises your webpage as “above average” quality, it should include the following elements:

1. Meta Tags (Meta Title and Meta Description): Meta tags must be of high quality and their length should comply with Google’s latest guidelines. In 2024, the title should be within 70-80 characters or 10-12 words, formed into a coherent phrase using key phrases. The description should not exceed 150-160 characters.
2. Correct Headings: Although standard text editors offer up to 8 different heading formats (H1-H8), in practice, SEO typically uses only H1-H3. This is due to the overall volume of text content on each page. It’s often impractical (or unnecessary) to use all heading variations.
   o Only one H1 heading should be used per page.
   o There are no restrictions on the number of other heading levels.
   o The sequence of headings on a page does not affect Google’s evaluation; you can use H3 at the top and H1 at the bottom without issue.
   o Ensure at least one heading includes a relevant keyword.
3. Technical Page Quality: The page should return a 200 status code, contain no broken internal or external links, and avoid heavy images or other technical issues.
4. Unique Text and Graphical Content: Google prioritises sites with unique information. High-quality content is a key factor in ranking.
5. Responsiveness: The page should load correctly on all types of devices, including phones, PCs, laptops, and tablets.

How to Do On-Page SEO?

On-Page SEO is critical but can be monotonous, especially if your site contains hundreds or thousands of similar pages. Here are some tips and hacks to help your site rank higher than your competitors on Google:

• Compile a Semantic Core: Before starting, gather a list of keywords you aim to rank for. This will assist in creating meta tags and writing unique content for your site pages.
• Use Professional Copywriters and Designers: Avoid copying content from competitors. It’s not only unethical but could lead to legal issues, such as plagiarism accusations. Using non-unique content also risks Google penalties.
• Conduct a Full Technical Audit: Identify and fix any technical errors. Skipping this step could render your content efforts useless if Google detects technical issues.
• Use Appropriate Headings: Ensure each page uses headings properly. Avoid multiple H1s on a single page and ensure H1s are unique across different pages.

By following these recommendations, you significantly increase your site’s chances of success.

How to Order On-Page SEO Services?

If you lack the resources to perform On-Page SEO tasks yourself or suspect your site has related issues, feel free to contact us! Top Results Agency specialists are ready to optimise your site, whether as a standalone service or as part of comprehensive SEO.
When you order On-Page SEO services from us, you can be confident of receiving top-tier service. Before starting work, we thoroughly study the client’s business, competitors’ sites, and only then begin the optimisation process.
To get in touch with us, simply call us at 03330065307 or fill out the contact form on our “Contact Us” page. We will get back to you as soon as possible in a way that suits you, and we will be happy to answer all your questions and advise on the next steps.

There are now thousands of digital marketing agencies in the UK that provide a large number of services such as Google advertising, SMM and SEO.

For most companies looking for an internet marketing contractor, choosing the right company is a real challenge.

Unfortunately, as practice shows, not all digital studios are honest. You can often encounter both outright fraud and complete unprofessionalism.

We, Top Results Agency, over the years of our work have seen a large number of businesses that had previously encountered unsuccessful experiences in ordering SEO services. In this article, we want to tell you how you can identify a potential SEO contractor that you should avoid. And most importantly, how to do this before you have not yet paid for the services (or only paid for the first stage of work).

How to spot a dishonest (Scam) SEO studio?

Here is a list of red flags. If you are currently negotiating with a potential Internet marketing contractor and see something from this list, we recommend that you think about it

• Result guarantee. If an SEO agency promises to provide you with results on the first page of Google in a short time for super competitive keywords or increase organic traffic to your site five times in 1-2 months, then you should immediately start looking for a new contractor. Remember that no professional SEO specialist will ever promise you this! As a contractor, we can only optimize the client’s site in accordance with Google’s recommendations, but the final decision about how long, for what keywords and in what positions your site will be ranked, is decided only by Google. Also SEO is not the best solution if you are interested in rapid traffic growth. According to our statistics, you can get your first organic traffic only after 3-4 months of SEO work.
• Lack of site audit at the first stage of work. And so, you have found a contractor, agreed on the terms of cooperation, and are offered to immediately begin technical SEO work. Let’s give an analogy. You have a headache and see a GP. A good doctor will always analyze your condition, conduct the necessary tests and draw up a treatment plan. And a not-so-good doctor may simply write you a prescription for generic pills without bothering to look for the reasons that caused your headache. Also in SEO: you cannot start work until a technical analysis of the site has been carried out, an audit of competitors, potential clients, a work strategy, and a semantic core (a list of relevant keywords for which SEO will be carried out) have been drawn up.
• Low price. If you are offered SEO services at a price much lower than the market average, then most likely you will not receive quality services.
• Reporting. Regardless of the chosen work strategy, you should periodically (once a week or once a month) receive a report on the work done. The report must include the amount of work performed, why this work was carried out, and KPIs. If your contractor does not send you reports and, moreover, cannot explain exactly what was done and what results were achieved, this is a reason to think.
• Lack of contract. Everything is probably clear here. If you are offered to start work without drawing up a contract, that means something is definitely wrong.

These were the major red flags that will allow you to avoid wasted money and frustration with SEO. Statistics show that every third client who contacts us has already had a negative experience of working with SEO agencies.

How to choose an SEO contractor?

Here are some tips from us on how to choose an SEO firm and minimize the risk of experiencing poor results in the future:

1. Do not hurry. Find several options. Hear rough work plans from several potential contractors. It is normal for different SEO companies to have different views and approaches to working on the same product.
2. Ask your friends. If you have friends or acquaintances who already use or have previously used the services of SEO agencies and are satisfied with the cooperation? Word of mouth is always the best advertising, and if you start working with a studio that you found through recommendations from people you know, then the likelihood of success will be extremely high!
3. Read reviews of a potential contractor on independent sites that are protected from fake reviews (we recommend Trustpilot and Google Reviews).
4. View the portfolio of potential candidates. If the portfolio contains links to company websites, then it is absolutely normal if you call them and find out about their experience in cooperation with the SEO studio.

Now you know how to choose an SEO contractor and reduce the risk of losing money. Receiving organic traffic on the dynamically developing Internet is one of the keys to your online business, and with an effective SEO contractor, the chances of this increase many times over.